Branding / Graphic Design / Web / App design
The founders of Bogotá Beef Jerky were looking to build a brand which introduced the art of making beef jerky in Colombia, a market that has little exposure to this product.
A brand that projects the unique characteristics of the product and its added value. Each part — brand identity, packaging, stationery, website, and landing page—was integrated to build a memorable, functional, and impactful design experience to the consumers.
A brand that sells and imputes quality with a design that pops out. Upon involving myself in the project, I worked to understand the company’s vision and requirements, and from there, creating an adequate design that effectively meets their objectives.