RetoFit | Health & Fitness App

Graphic Design / Web / App design

Challenge

Create an application directed towards Spanish speakers which helps them lose weight and stay in shape while slowly developing healthy habits and creating permanent behaviour change.

Solution

An interactive design that uses gamification strategies and a persuasive design to create positive changes in behaviour, motivating the user to complete daily tasks and be rewarded in exchange.

Result

An interactive design centered on the user that is effective in forming habits using stimuli, routines, and rewards. The design is functional, emotional, and guides the user to consistently use the application.